Alana Cummings.

The short version

Alana spent more than thirteen years building her corporate career: New York City’s fashion industry first, then tech, where she developed deep expertise in sales, client success, and people leadership. Most recently, she led a large U.S. Client Success team at Reward Gateway, overseeing relationships with more than 400 clients representing multimillion-dollar annual revenue. She also supported the company through multiple mergers, acquisitions, and private equity ownership transitions, including its most recent sale in a transaction valued at more than $1 billion.

She was in the rooms where leadership actually happens: the meetings, the reviews, the reorgs, the moments where confident people go quiet. She was good at it. She also knew, for longer than she admitted, that something in her was waiting.

Superbloom is what happened when she stopped waiting.

Why “Superbloom”

A superbloom is a rare desert event. Seeds lie dormant underground for years, through conditions that give them no reason to grow. Then the right rain comes, and an entire desert erupts into flower at once.

Sometimes, our strengths, gifts, and potential can lie dormant for years. We may feel stuck, disconnected from ourselves, or unsure of what we truly want.

But when we look within, understand who we are, begin valuing ourselves, and trust our own voice, we create the conditions for what has always lived within us to emerge.

We step into our fullest potential and create a life that feels more authentic, fulfilling, and abundant.

That is what it means to Superbloom!